Search Engine Optimization without good search engine optimized copywriting wastes a lot of the power your direct influence can have on site visitors. SEM - Small Business Search Engine Marketing (online ads, Pay Per Click and other related marketing methods) provides you with many advertising options on the internet.
Search Engine Optimization Copywriting uses offers, focuses on benefits, deals with headline writing techniques, etc, but it also provides measurable results when combined with A/B Testing or multi-variant testing and analytics. Sometimes changing just one letter in a benefit or an offer can make a measurable difference in sales. An example would be a statement about a product: "Make your hair look great" as opposed to "Makes your hair look great". The first headline tells the client that with your product he or she has to work at it to make it look great. The second headline says that the product itself is the hero, and does it all for them - and that one makes the sales. Taking great copy and optimizing it for the search engines is what Search Engine Optimization Copywriting is all about. I have two SEO Copywriting videos on this site on the "additional search engine optimization" page for you to gain a clearer understanding of how SEO and Copywriting work together.
If Copywriting is Marketing - then how come Search Engine Optimization Copywriting isn't called Search Engine Marketing? Search Engine Marketing includes Pay Per Click & other online advertising methods as entirely different and vitally useful tool skill sets. I'll dedicate a section of this site to how best to deal with things like Pay Per Click (how to save money on clicks, how to create ads that when clicked, take the customer directly to the page where the thing they are looking for is located etc.). BTW, Yahoo refers to Pay Per Click as "Search Marketing", and Pay Per Click ads don't even have to show up on search engine result pages, but can show up on the same pages as user content having nothing to do with searching at all, so really SEM as it is now defined only starts with search engines.
SMALL BUSINESS SEARCH ENGINE OPTIMIZATION COPYWRITING
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