Small Business Search Engine Marketing Consultant

Small Business Search engine optimization does well on sites comprised of at least the following basic sections:

Overview
Directions
Testimonials
Frequently Asked Questions (to establish your expertise)
Products & Services
E-mail address
Search Features

Those things alone do not make a web site of much financial value. More refined expertise is required to make one profitable including:

Page ranking (Off Site Search Engine Optimization)
Back links (Off Site Search Engine Optimization)
Copywriting (for prospect conversion)
Customer sign up forms (for prospect gathering)
Customer info databases (to interact with prospects for conversion)
Keyword research (The basis of all Search Engine Optimization)
Site and Page Tracking (Measuring and tracking bounce rates etc.)
Update schedule
E-mail accounts
Amount of hosting space available

SMALL BUSINESS SEARCH ENGINE OPTIMIZATION: Page ranking and back links are closely associated with keywords and key phrases. Today, many time and labor intensive aspects of Search Engine Optimization are farmed out to firms in India, China and elsewhere. SEO websites in these countries advertise online charging premium prices starting in the thousands of dollars. These companies are creating thousands of low value web directory entries which used to be of basic value, but no more. Google sees these many hundreds or thousands of links from tiny directories as worthless. It is a waste of money today, and may be penalized tomorrow. The danger of these links is that they cannot be removed. Traffic from these small directories is virtually non-existent and you will gain no ranking from them.

KEYWORD RESEARCH: Computer Web Site Design without Search Engine Optimization is useless. Optimization has always dealt with keywords in one way or another, but due to unethical webmasters search engines now require back links from other web sites using keywords related to your products and services in the links (known as keyword rich text links) for you to receive greater ranking. Brooksville PC uses subscription keyword tracking accounts to research in depth keyword analysis comparing keywords used by thousands of competing web sites in your type of business. Any webmaster without this tool builds a severely disadvantaged website when up against sites built by webmasters who use it - placing any business website he builds at risk of failure. The value of keyword analysis lies not so much in the "KEI" (Keyword Effectiveness Index) - though there is definite value there - as much as it does in the ranges of long-tail keyword phrases that apply precisely to your product or service that may have been overlooked through getting five of your friends to do brainstorming. The USA has many regions made up of communities that use slightly different search terms. Keyword analysis tools such as WordTracker and others provide these variations based on actual searches.

WEB SITE SUBMISSION TO THE SEARCH ENGINES: There are free submission web pages for the Yahoo!, Bing and Google search engines. These web site submission pages are useless. Yahoo! only offers paid submission by businesses, Google and Bing are free, but they require an .XML sitemap and a webmaster account to submit the location of the XML file, and access to the site to prove administrative privileges.

THE PRICE OF YOUR WEB SITE: According to Jim Karam of S.C.O.R.E. (the Service Core of Retired Executives) in a recent seminar a pseudo-official arm of the Small Business Administration (SBA), (helping people start up and operate small businesses) said on Mon. Sept. 15, 2008: "Your site will cost $1,000 to $1,500 - $2,000 if its fancy and more for e-commerce. There is no $300 or $600 web site." What he meant was that your site may look ok, but it won't do what you invested your money in it to do. Brooksville Computer provides you with the real and full value you pay for. Curt Schwab, president of Blue Water Media, a Washington, D.C. design firm says: "You'll be hard-pressed to find a reputable firm to do a site for less than $5,000". That starting price of $5,000 is more in line with reality. Perhaps a retired webmaster on a pension would be able to produce a decent "giveaway" site for a few thousand, but technology changes quickly, doubling approximately every two years, and knowledge over three years old is often obsolete. Skills not constantly re-validated, re-evaluated and upgraded to observe new search engine rules (at the end of 2008 alone, Google announced 450 rule changes) can easily hamper how well a site performs if the new rule requirements for ranking are not observed and changes implemented.

Keeping up with changes and advancements in Search Engine Optimization and what works best is a full time profession, one which most business owners simply don't have the time to keep up with, and neither should they try if they want to focus on business. However, there are key pieces of information and periodic statistics that the web developer has the responsibility to provide to business owners who must take time to think about.

Copywriting, however IS a core concern to each business owner and requires planning and various steps including: creating a team, clarifying your purpose, setting benchmarks, gathering facts, resolving your format, establishing the copy points, turning features into benefits, profiling the customer, identifying the marketing challenges and setting the tone of your copy. These things are best handled by the people involved in the company itself. In other words, copywriting is about the most important thing you can do for your web site, and it is often said "Don't let your web guy do your copywriting". Hire a copywriter or do it yourself. In the case of Brooksville PC, at the very least I understand the fundamentals of good, effective copywriting, and if you must rely on your webmaster to write for you, you'll get more with me than you would likely get elsewhere. Part of website positioning related to copywriting and Search Engine Optimization is "branding" which I mention in another part of this site.

Brooksville PC is one of the top ranking central Florida search engine optimization companies (click link to see Google page rank). I precisely identify problems on your web site. Here are some additional areas my SEO company is expert at dealing with:

Analyze backlinks using up to 5 specified search engines at a time. These backlinks are fully analyzed checking for Google Page Rank, Alexa Page Rank, Page Title Text, IP Address, Anchor Text, Outbound Links, and whether the page has Inbound Links that are NoFollow or not.
Get links to your site from relevant sites by scouring the entire web using multiple search engines to find sites relevant to your business that are willing to link to your site.
Analyze Anchor text, Title text or page text to see how your highest ranking competitors have engineered their sites - it reverse engineers their sites and shows what they are doing right as well as what they are doing wrong. The action is then to take everything they have done right and use it, but none of what they have done wrong.
Find where your site (or your competition's site) is ranked for any given keyword or keywords using an up to date search engine database. Then, keyword by keyword, your competition is analyzed and again, your site further optimized taking the combined best of all of their optimization methods, and leaving out all of their mistakes.
Monitor how many pages are indexed on any of your chosen competition's web sites, or on your own web site. This gives knowledge of other areas that could be included in boosting your own site even further using the same techniques as above. It also permits you to make changes insure that any non-indexed pages on your own site get submitted to the search engines.
Locate "authority" web sites in your business field. Usually these have HUGE page ranks, and if your site provides enough uniquely valuable industry related copy, they may be willing to give you text links back to your site. However, paid links on authority web sites are frowned upon by Google and other search engines and it could harm authority sites to sell links.
Submit articles to multiple article directories to get you more traffic and high ranking back links. Well written and informative articles help you become known as an authority in your field of expertise. You write an interesting article involving some product(s) your business sells, and I create revised variations and submit each one to a different online publishing site.

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Read part three about Small Business Search Engine Copywriting

Search Engine Marketing Consultant Services & Search Engine Marketing.

Search Engine Marketing Consultant Services
& Search Engine Marketing.