The process of helping search engines, small businesses and web searchers find agreement.
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SEARCH ENGINE OPTIMIZATION and WEB SITE DESIGN

September 4, 2010 | Author: Dave Curtis

Dave Curtis – SEO / Webmaster

Don’t fall for Quick Razzle Dazzle graphic ads with slick guarantees of “Your Site Ranked First in Google, Bing and Yahoo”. Poor SEOs hope that companies don’t understand what good SEO service is. Excellent SEO service companies help you find out.

This service offer isn’t glitz and dazzle – it’s here to provide you with an overview of what makes good SEO service to help you choose an SEO more wisely.

My clients are all small business owners. Some of them are restaurateurs, others manufacture and sell products, still more simply take and fill orders and then ship them out, and many provide various services.

This is a preview of SEARCH ENGINE OPTIMIZATION and WEB SITE DESIGN. Read the full post (1458 words, 19 images, estimated 5:50 mins reading time)

Staying Focused on Service

September 1, 2010 | Author: Dave Curtis

Staying focused during times of crisis is the most important lesson any business owner can learn. Having a daily plan and sticking to it as closely as possible is essential. Bills are piling up, deadlines are looming and you’re falling behind schedule, client’s are getting cold feet, they’re running out of financing, their family members are losing their jobs and they’re backing out of optimization and web design – the world is falling apart all around you and you’ve only got one choice: hang in there with a plan and keep working because that’s the only way there is to reach the light at the end of the proverbial tunnel.

This is a preview of Staying Focused on Service. Read the full post (1062 words, 20 images, estimated 4:15 mins reading time)

Defining SEO Shouldn’t Be Your Goal

August 4, 2010 | Author: Dave Curtis

Walking Into a New Prospective Client Office, ask yourself “Do they have a clue as to what SEO is or is not?”

Walking into a prospective client’s office after receiving a phone call or email is usually pretty much a given sale. If you’re upbeat, clean, have your patter (that talk magicians use to hypnotize and distract the audience into focusing where the magician wants the audience to focus) down and can intelligently field questions on the fly you’ve got the job. The only thing you have to do is not screw it up which is fairly easy if you’re agreeable, friendly and don’t deviate from the street normal behavior patterns that keep you from being arrested (don’t eat with your fingers or slurp your soup, that sort of thing).

This is a preview of Defining SEO Shouldn’t Be Your Goal. Read the full post (961 words, 20 images, estimated 3:51 mins reading time)

Thesis’ Chris Pearson vs WordPress’ Matt Mullenweg

July 30, 2010 | Author: Dave Curtis

Chris Pearson’s style of argument (even his delivery) reminds me strongly of “Man in the Box”. Pearson repeatedly denies GPL’s validity as it applies to him and his code. I understand that he cannot take the alternative position because there is a fear on his part he will lose money. That much is obvious. As such debate with Chris Pearson is a total waste of time and only a legal decision will work in this situation. I personally believe that there will be a strong slap to Pearson’s position and that without question he will most definitely lose.

This is a preview of Thesis’ Chris Pearson vs WordPress’ Matt Mullenweg. Read the full post (103 words, 19 images, estimated 25 secs reading time)

SEO Scammers – Audio Phone Call

July 29, 2010 | Author: Dave Curtis

I’ve been getting phone calls these past few days to my office phone when I’ve been out of the room or on a call. Today I received my “last” phone call from them (they promised) to submit my site, which they now say is ready to be submitted to a nameless search engine.

Over the years I (and all of my clients) have received numerous mailings, emails and phone calls – we’ve also received bills for services we’ve never had which the sender hopes we won’t notice and just go ahead and pay.

This is a preview of SEO Scammers – Audio Phone Call. Read the full post (540 words, 19 images, estimated 2:10 mins reading time)

This is my One Way Google Link on Page One in Google

July 28, 2010 | Author: Dave Curtis

This is my One Way Google link on Page One in Google. Everyone wants a one way link from a site with a PR of 10 pointing to their site. They want a link from a page that doesn’t have too many links on it (say about 10) and not a paid link, but a real link. They want that link to be keyworded and on a page with similar content.

This is a preview of This is my One Way Google Link on Page One in Google. Read the full post (316 words, 19 images, estimated 1:16 mins reading time)

Tan Le: A headset that reads your brainwaves

July 25, 2010 | Author: Dave Curtis

The Commercial Art of SEO

July 24, 2010 | Author: Dave Curtis

A World of Visitors

There are two schools of SEO: “Copywriting with SEO” vs “SEO Copywriting”
1) The school of copywriting using SEO to gain prominence for an author’s written word and
2) The school of advertising copywriting or Marketing Copy (a.k.a. ad-copy or marco) written with ultimate sales in mind first and foremost (all the time using SEO to modify that ad copy).

This is a preview of The Commercial Art of SEO. Read the full post (1278 words, 21 images, estimated 5:07 mins reading time)

SEO for the Little Guy

July 13, 2010 | Author: Dave Curtis

SEO for the little guy, the guy with the antique shop on the corner, the lady with the gun shop down the street, isn’t easier than it is for the Antique Road Show’s web site or Remington or Smith & Wesson – Small business SEO is even harder because there aren’t thousands of individual antique dealers linking to your site or thousands of NRA chapters and government law enforcement web sites linking to your sites.

This is a preview of SEO for the Little Guy. Read the full post (736 words, 20 images, estimated 2:57 mins reading time)

Why You Need Quality, Ambitious SEO Clients

May 31, 2010 | Author: Dave Curtis

Ambition and Quality go hand in glove. Those seeking SEOs need to hire quality people that use quality techniques, but SEOs need quality clients that run quality businesses – or they won’t succeed. Quality clients is a broad term and quality businesses doesn’t just mean the business they want to optimize for on the web but also the quality of the materials they will be providing you with to develop their web sites and SEO campaigns. Ambition alone is great – but do they have the wherewithal, the staff, the money to provide timely, quality press releases? Marketing copywriting? Graphics? Once they get started are they going to stop everything on multiple occasions (after you’ve just spent 3 weeks of 17 hour days working at emergency speed creating, updating and editing, editing, editing their new site) to redo the whole thing because of oversites, mistakes and whim changes on the other end? Quality people, quality materials and Ambition are what make money unless you’re going to charge strictly by the hour, or have a contract that stipulates that any original (first month or otherwise) flat fee start-up pricing structure converts to an hourly fee as soon as 30% or more of the site (or some set number of pages since a site can be hundreds or thousands of pages) requires rebuilding – this includes the menu system(s) which should be contracted separately since menu system maintenance and upgrades/changes (usually all abstract & w/ many logical attribute considerations) can be almost (or) as complex as the site itself. Pages are constantly being re-titled, moved, deleted or otherwise placing backlinks and other SEO work in jeopardy. So now that we’ve narrowed down one of the roadblocks to quality we need to look at ambition and what that means.

This is a preview of Why You Need Quality, Ambitious SEO Clients. Read the full post (1348 words, 20 images, estimated 5:24 mins reading time)