Blogs are a lot of work. I can’t even eat breakfast every day, let alone find time to think up new and interesting things to write. The truth is that if you have a blog then you NEED to write, and you need to write every day. If you keep that in mind and only wind up writing (consistently) an average of twice a week you’re doing well.
Owning a blog and keeping it alive is kind of like having a dog (or at the very least a cat). Dogs need attention every single day – to be walked and cleaned up after, groomed, fed and occasionally bathed. Cat’s need to be fed and their litter boxes cleaned out once in a while. If you can’t dedicate at least as much time to your blog, then while you may still have a site that could benefit from a blog, you can’t afford one. Make the changes you need to make gaining the necessary resources to keep a blog going, and create one then.
Me? I “have” a blog. But mine is more of a pet rock ” Don’t do as I do, do as I say” sort of thing. When I write every day or two I see a spike in my optimization results. When I don’t, I see a dip (not the guy in the mirror, he’s a dip too but not the kind I’m writing about now – though come to think of it I just did, but I digress). If I had people other than me working for my company I’d have them do the posts. Professional bloggers most often have a team of people assigned to write. When I say “professional bloggers” I don’ t just mean the Huffington Post – best online blog news source either. Professional bloggers can be people who are the best in Affiliate Marketing like Rae Hoffman or a top ranked SEO like Bruce Clay. One person, just starting out, would need to be talented, interesting, be able to write what’s in demand prolifically and have a trust fund to keep it all going until it made it off the ground.
Keep that in mind when you build your blog – you need others to be involved: guest writers, ghost writers – copywriters looking for a few extra bucks, someone in your company with a degree in English… all will serve you well creating new content for your blog – and you need time. Blogging is a long term commitment.
