Category Archives: Small Business SEO
Staying Focused on Service
Staying focused during times of crisis is the most important lesson any business owner can learn. Having a daily plan and sticking to it as closely as possible is essential. Bills are piling up, deadlines are looming and you’re falling behind schedule, client’s are getting cold feet, they’re running out of financing, their family [...] Read more »
Defining SEO Shouldn’t Be Your Goal
Walking Into a New Prospective Client Office, ask yourself “Do they have a clue as to what SEO is or is not?” Walking into a prospective client’s office after receiving a phone call or email is usually pretty much a given sale. If you’re upbeat, clean, have your patter (that talk magicians use to hypnotize [...] Read more »
Thesis’ Chris Pearson vs WordPress’ Matt Mullenweg
Chris Pearson’s style of argument (even his delivery) reminds me strongly of “Man in the Box”. Pearson repeatedly denies GPL’s validity as it applies to him and his code. I understand that he cannot take the alternative position because there is a fear on his part he will lose money. That much is obvious. As [...] Read more »
This is my One Way Google Link on Page One in Google
This is my One Way Google link on Page One in Google. Everyone wants a one way link from a site with a PR of 10 pointing to their site. They want a link from a page that doesn’t have too many links on it (say about 10) and not a paid link, but a [...] Read more »
The Commercial Art of SEO
There are two schools of SEO: “Copywriting with SEO” vs “SEO Copywriting” 1) The school of copywriting using SEO to gain prominence for an author’s written word and 2) The school of advertising copywriting or Marketing Copy (a.k.a. ad-copy or marco) written with ultimate sales in mind first and foremost (all the time using SEO [...] Read more »
SEO for the Little Guy
SEO for the little guy, the guy with the antique shop on the corner, the lady with the gun shop down the street, isn’t easier than it is for the Antique Road Show’s web site or Remington or Smith & Wesson – Small business SEO is even harder because there aren’t thousands of individual antique [...] Read more »
Why You Need Quality, Ambitious SEO Clients
Finding a company filled with people that have ambition, drive and imagination is what makes all great companies greater, and draws talented people. Pick any location in America and you’ll find pockets of thriving, bustling commerce where everyone is moving and thinking – these are the places where SEO consistently makes the greatest difference. Read more »
Viral Marketing. Is it Better Than SEO?
SEO can’t be replaced by Viral Marketing because there are known and fairly consistent factors in search engine algorithms that good SEOs can exploit. Read more »
When A Picture Doesn’t Speak A Thousand Words
Search engine optimization isn’t something most of the small businesses in my part of the world think they need. A business refusing SEO before now suddenly finds itself without any walk-in traffic because the tourist attraction next door closed its doors for good. Another long time business open since 1961 finds itself in trouble because [...] Read more »